Fireworks El Sol: MAGIC BILLBOARD

Credits & Description:

Category: Best Use of Outdoor
Advertiser: FIREWORKS EL SOL
Product/Service: FIREWOKRS
Agency: APEX BBDO
Date of First Appearance: Dec 10 2010
Entrant Company: APEX BBDO, San Salvador, EL SALVADOR
: Salvador Martínez (Apex BBDO)
: Pablo Hernandez (Apex BBDO)
: Rodolfo Carias (Apex BBDO)
: Jaennette de Martinez (OMD El Salvador)
: Krissia Quintanilla (Apex BBDO)
Media placement: Outdoor - Street - 10-12-2010
Insights, Strategy & the Idea
Wanting to engage everyone for the holidays, FIREWORKS EL SOL came up with a magical idea, causing a breathtaking visual effect and applying it to everyday billboard publicity.
Creative Execution
Using outdoor media we caused a sensational spectacle giving the viewers more than just an everyday view. We gave them a show that they could enjoy on daily basis.
Results and Effectiveness
This became a hit instantly, people began to take pictures record videos and upload them to social networks. Within a few days, thousands of people had left their comments and reviews concerning the billboard. This boosted product sales for FIREWORKS EL SOL.