Flowers.nl: PERSUASIVE PROMO TEAM

Credits & Description:

Category: Stunts & Live Advertising

Advertiser: FLOWERS.NL

Product/Service: FLOWERS

Agency: PUBLICIS

Executive Creative Director: Marcel Hartog/Jeroen Van Zwam

Copywriter: Jeroen De Korte

Art Director: Marco Sluijter

Advertiser's Supervisor: Edwin Van Arkel/Wim Meuleman

Account Manager: Maurice Gilissen

Account Manager: Maurice Gilissen

Other Credits: Ae: Michiel Floberg Editors: Ted Alkemade/Joost Olsthoorn/Francisco Rodriguez



Ambient Execution Description

How to get men to remember to buy flowers this year?

By bringing in a very persuasive promo team.

On 12 February, we visited shopping malls all over Amsterdam with a couple of very intimidating looking men as our promo team. Whenever the team spotted a couple, they walked up to them and got them to stop. Then they simply handed the man a flyer from Flowers.nl along with a few kind words of advice:

“Valentine’s Day is only two days away. Don’t forget it.”



The men would definitely remember to buy flowers. Especially since their girlfriends/wives witnessed the whole scene.