Foster‘s: CAST IN A GOOD ROLE

Credits & Description:

Category: Ambient: Stunts & Live Advertising

Advertiser: SKOL BREWERIES

Product/Service: FOSTER'S BEER

Agency: OGILVY & MATHER

Executive Creative Director: Rajiv Rao/Abhijit Avasthi

Creative Director: Vipul Thakkar/Shamik Sengupta/Malvika Mehra/Amit Akali

Copywriter: Vipul Thakkar/Sameet Ali Soni

Art Director: Rahul Bhojraj

Account Supervisor: Reagan Rodrigues

Advertiser's Supervisor: Deepak Nath

Photographer: Shyam

Producer: Alamara Films

Other Credits: Activation Manager -Zoheb Shah/Hemant Kaboo. Agency Producer- Neha Kapoor

Date of First Appearance: Mar 6 2010 12:00AM

Entrant Company: OGILVY & MATHER, Bangalore, INDIA



Description of Ambient execution

We tied up with popular watering holes across India. Servers at these places had their limbs plastered with casts, posing to be victims of drinking and driving. These casts became our medium of communication. Scribbled on the casts was the message- Spare your limbs. Please don’t drink and drive. Every time people were served their drink, they were also shown the consequences of drinking and driving. The servers got people to pledge against drinking and driving by signing on these casts. And their written message against drinking and driving was passed on to others in the pub.