Advertiser: FOUR DIRECTIONS
Agency: GREY GROUP HONG KONG
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: QR COOKIES
Copywriter: Brent Horner
Art Director: Dia Nip
Copywriter: Jeff Tsang
Copywriter: Kristie Chen
Art Director: Jeff Ng
Executive Creative Director: Keith Ho
Creative Director: jeff Tsang
Art Director: kym Ma
Typographer: Jeff Ng
Art Director: Keith Ho
Creative Director: Keith Ho
Creative Director: Kym Ma
Account Supervisor: Michelle Yiu
Ambient Execution Description
Electronic bookstore "Four Directions" is an environmentally friendly business that saves paper and printing every time they sell an e-book. So, naturally, the bookstore was looking for ways to advertise offline that wouldn't be harmful to the environment. Although QR codes direct mobile devices to digital content, they are typically printed on physical materials, which if over-produced, can add up to harm to the environment. So, rather than using printed flyers to distribute a QR code, we invented a entirely new, bio-degradable, easily consumable, environmentally friendly advertising medium - QR cookies. We placed an enticing QR code on a delicious cookie using Sugar Sheets edible decorating paper. We served the QR cookies with coffee orders at popular cafés. Consumers could scan the QR code on their cookie to download a free trial e-book. The experience of enjoying a coffee with a cookie and a good book was a perfect match. Even better, now you can eat what you read – on a media that leaves no harm behind.