Advertiser: FCC CITIZEN SERVICES
Agency: SHACKLETON
Category: Small Scale Special Solutions
Advertising campaign: FROM TRASH TO TOY
Account Supervisor: Abel Martin
Copywriter: Fran Castro
Art Director: Cristina Álvarez
Other Credits: José Vicente García
Advertiser's Supervisor: José Pablo Merino
Account Supervisor: Joseba Irurzun
Executive Creative Director: Juan Silva
Other Credits: Rodrigo Menéndez
Other Credits: Gonzalo Fernández De Córdoba
Other Credits: Juan Gama
Art Director: Lucia Agudo
Copywriter: Ana Amo
Account Supervisor: Arancha Cebrián
Other Credits: Paloma Martín
Art Director: Beatriz Rodríguez
Producer: Cristina Cortizas
Copywriter: Cristina López
Producer: Manuela Zamora
Account Manager: Marta Gutiérrez
Ambient Execution Description
This Christmas, FCC, Spanish company responsible for the collection and treatment of wastes, wanted to get closer to citizens demonstrate that, with a bit of imagination and an attitude in favour of a sustainable-environment, everything is possible.So we launched "From Trash to Toy".A workshop in which a group of experts designed and manufactured toys from waste materials. To communicate the initiative, we designed an original promotional give away for media influencers and FCC’s employees and collaborators. The idea was to give each one the chance of making a toy for themselves with what they had at hand.FROM USEFUL TO TRASH TO TOYThere’s a toy in everything just waiting to get out.We could have told you all of this in a letter, or via email, but we preferred to let our imagination fly, confident in the knowledge that you would find the right moment to do the same. And if you don’t have time to order your toy at www.fromtoytotrash.com, don’t worry. You can always make one yourself with what you have at hand here.There’s more to this envelope than meets the eye; now you have everything you need to make your own toy!Be inspired, put it together however you want and start playing.Build anything that comes into your imagination.