Fundacao Ondazul Outdoor DIRTY SEA by Que Comunicacao

DIRTY SEA
The Outdoor Advert titled DIRTY SEA was done by Que Comunicacao advertising agency for Fundacao Ondazul in Brazil. It was released in Apr 2010.
Advertising campaign for Fundacao Ondazul

Fundacao Ondazul: DIRTY SEA

Brand
Fundacao Ondazul
Media
Outdoor
Released
April 2010
Posted
April 2010
Market
Brazil
Industry
Environmental & Animal Issues
Agency
Que Comunicacao
Art Director
Bernardo Cople
Copywriter
Milena Zindeluk
Account Supervisor
Tatiana Soter
Producer
Graziela Morgade
Creative Director
Eduardo Almeida E Chiquinho Lucchini

Credits & Description:

Category: Ambient: Digital Outdoor

Advertiser: ONDAZUL

Product/Service: ENVIRONMENTAL AWARENESS

Agency: QUÊ COMUNICAÇÃO

Creative Director: Eduardo Almeida And Chiquinho Lucchini

Copywriter: Milena Zindeluk

Art Director: Bernardo Cople

Account Supervisor: Tatiana Soter

Producer: Graziela Morgade

Date of First Appearance: Apr 10 2010 12:00AM

Entrant Company: QUÊ COMUNICAÇÃO, Rio de Janeiro, BRAZIL



Description of Ambient execution

We have brought the reality of water to everyone’s day-to-day life, prompting people to take an attitude about the issue. By means of an interactive software, OndAzul projected a totally dirty area of sea on the floor of shopping malls. Shoppers were enticed to clean the dirt by wiping the floor with their hands and feet. Little by little, the sea would become cleaner, in this way demonstrating that people’s action could make the difference. The concept’s signature read: “Do your part: keep our sea clean.”