Advertiser: SOS MATA ATLÂNTICA (SOS ATLANTIC FOREST FOUNDATION)
Agency: F/NAZCA SAATCHI & SAATCHI
Category: Special Build
Advertising campaign: WAR VETERANS CROSSES
Art Buyer: Edna Bombini | Juliana Gardim
Creative Director: Fabio Fernandes | Eduardo Lima | Theo Rocha
Other Credits: Head Of Art: João Linneu
Producer: Jomar Farias | Andre Fasanella
Copywriter: Thiago Espeche
Art Director: Fabiano De Queiroz “tatu” | Fernando Lanças
Photographer: Luciana Dal Ri
Account Supervisor: Marcello Penna | Carmen Rodrigues | Rafael Martins
Planner: José Porto | Mônica Bauer
Account Manager: Marcello Penna | Carmen Rodrigues | Rafael Martins
Advertiser's Supervisor: Marcia Hirota | Afra Balazina
Ambient Execution Description
A homage act promoted by SOS Atlantic Forest Foundation transformed a touristic point in São Paulo into a cemetery for the native species of the Atlantic forest that used to exist there. For each native tree uprooted from the ground around the “Bandeiras” Monument a cross was driven into the ground to symbolize their graves.