Sos Mata Atlantica: WAR VETERANS TREE END

Credits & Description:

Advertiser: SOS MATA ATLÂNTICA (SOS ATLANTIC FOREST FOUNDATION)
Agency: F/NAZCA SAATCHI & SAATCHI
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: WAR VETERANS TREE END
Planner: José Porto | Monica Bauer
Art Director: Fabiano De Queiroz “tatu” | Fernando Lanças
Photographer: Luciana Dal Ri
Account Manager: Marcello Penna | Carmen Rodrigues | Rafael Martins
Account Supervisor: Marcello Penna | Carmen Rodrigues | Rafael Martins
Advertiser's Supervisor: Marcia Hirota | Afra Balazina
Creative Director: Fabio Fernandes | Eduardo Lima | Theo Rocha
Art Buyer: Edna Bombini | Juliana Gardim
Other Credits: Head Of Art: João Linneu
Producer: Jomar Farias | Andre Fasanella
Copywriter: Thiago Espeche

Ambient Execution Description
Many Brazilian cities were built over the Atlantic Forest. Among them, São Paulo was the one that deforested the most. Could it be that any native trees have survived this uncontrolled urbanism? Yes, 20 trees were found and named War Veterans. To raise the awareness of the people, we covered all the seats of a movie theater with images of cut trees it gave the sensation being in a cleared forest.