Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates.
Agency: Casa Darwin
Director: Cesar Cabral
Creative Director: Rodrigo Leão
Art Director: Rodrigo Leão
Agency Producer: Casa Darwin
Planner: Márcio Cócaro
Sound: Loop Reclame