Gatorade: LAWN REFRESHER

Credits & Description:

Category: Small Scale Special Solutions

Advertiser: PEPSICO CHINA

Product/Service: GATORADE

Agency: DDB CHINA GROUP

Chief Creative Officer: Michael Dee

Creative Director: Jason Jin

Copywriter: Jason Jin/Yinyin Wu

Art Director: Weijun Lin/Ross Luo

Photographer: Leslie Sim/King Kong/Wei Ke

Art Buyer: James Chen

Account Supervisor: Margaret Wu

Producer: George Ooi/Paddy Xu/Fei Ling

Account Manager: Lulu Li

Planner: Jenny Liu

Account Manager: Lulu Li

Planner: Jenny Liu



Ambient Execution Description



The sprayers on a football field rehydrate the grass. Gatorade rehydrates the body. We created a field of Gatorade sprinklers. With strong affiliation with the major telecommunications companies, China Mobile enables marketers to locate their targets in a specific area via location based MMS advertising. Consumers would receive a digital coupon via mobile phone for a free bottle of Gatorade when getting close to the sprayer. This idea has also been implemented to other playing fields.