GE Outdoor CAPTURING GERMANYS CENTER OF POWER, WINDBIKE BY WINDBIKE by OMD Berlin

CAPTURING GERMANYS CENTER OF POWER, WINDBIKE BY WINDBIKE
The Outdoor Advert titled CAPTURING GERMANYS CENTER OF POWER, WINDBIKE BY WINDBIKE was done by OMD Berlin advertising agency for GE in Germany. It was released in Feb 2013.
Advertising campaign for GE

GE: CAPTURING GERMANYS CENTER OF POWER, WINDBIKE BY WINDBIKE

Brand
GE
Media
Outdoor
Released
February 2013
Posted
February 2013
Market
Germany
Industry
Raw Materials & Minerals
Agency
OMD Berlin

Credits & Description:

Advertiser: GE GERMANY
Agency: OMD
Category: Special Build
Advertising campaign: CAPTURING GERMANYS CENTER OF POWER, WINDBIKE BY WINDBIKE


Ambient Execution Description
GE Windbikes functioned as a mini eco-power plant. With a transformer and a charger for the energy hungry smartphones of the politicians (and, of course, all other Berliners), these bikes made clear, how simple renewable energy production can be.