Category: Professional Services
Media: Film
Brand: Getty Images
Agency: Y&R
Geo: Chile
Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Officer: Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Director: Sebastián Vildósola
Art Directors: Marco Calderón, Marco Ortega
Copywriter: Lucas Frigerio
Producer: Luis Gajardo
Published: June 2017
Synopsis:
The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people.
Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising.