Globe Telecom: YOUNIVERSAL MESSAGE

Credits & Description:

Category: Ambient: Digital Outdoor

Advertiser: GLOBE TELECOMS

Product/Service: TELECOM COMPANY

Agency: PUBLICIS JIMENEZBASIC

Executive Creative Director: Don Sevilla Iii

Creative Director: Don Sevilla Iii

Copywriter: Gian Gonzales/Nina Jimenez

Art Director: Nina Jimenez/Jess Villaruel

Account Manager: Sherie Chua

Account Supervisor: Carmela Cayabyab

Photographer: Jess Villaruel

Date of First Appearance: Oct 1 2009 12:00AM

Entrant Company: PUBLICIS JIMENEZBASIC, Makati City, THE PHILIPPINES



Description of Ambient execution

Xpress Urself with the Globe Tattoo Interactive Digital Billboard

Globe introduced the first interactive billboard in the country where millions of people had the chance to be a part of the Globe Tattoo YOUniverse.

Globe Tattoo users could finally see and be seen— all within a few minutes of MMS-ing their photos and texting anything and everything they want to an assigned 4-digit number.

They can then watch their messages and photos be broadcast in huge monitors located in several malls in the Philippines’ major cities. (Manila, Cebu and Davao)

Xpress Urself— the most exciting thing to happen to Globe Tattoo subscribers to date: being at center of their YOUniverse.