GoodHabitz: Today is a good day to discover LSD

Credits & Description:

Advertising Agency: Fitzroy, Amsterdam
Client: GoodHabitz
Media: Outdoor
Headline:
Today is a good day to discover LSD.

Body:
GoodHabitz has chosen Fitzroy for its new positioning, rebranding and international campaign. The company is market leader in e-learning, with positivity and wit being the brand’s key values. GoodHabitz has over 110 online courses. Fitzroy developed the campaign "Today is a good day to upgrade yourself" to invite everyone to learn something new everyday.

Marnix Tiggeloven, founder of Fitzroy: “In our campaign we tried to give all courses some special attention, preferably with a witty twist to it. For example, the course in conversation techniques LSD (Listen, Summarize, Direct) was placed in Amsterdam’s Red Light District with the accompanying text saying “Today is a good day to discover LSD”.

Tim Indencleef, marketing manager GoodHabitz: “In the Netherlands, GoodHabitz has grown tremendously over the last few years. We have over 400 customers and feel like now is the time to grow internationally too. That’s why we teamed up with creative agency Fitzroy. They were able to provide us with that extra edge we needed as an organisation. This campaign will enable us to conquer both Germany and the U.K.”