Goodyear: NEON

Credits & Description:

Category: Ambient: Transit

Advertiser: GOODYEAR

Product/Service: TYRES

Agency: Y&R COLOMBIA

Creative Director: Jaime Duque - Victor Osorio

Copywriter: Juan Camilo Valdivieso - Jorge Millan

Art Director: Jaime Duque - Oscar Muñoz

Photographer: Fernando Decillis

Producer: Dragon Films

Other Credits: Agency Producer - Carlos Toro

Date of First Appearance: Mar 10 2010 12:00AM

Entrant Company: Y&R COLOMBIA, Bogotá, COLOMBIA



Description of Ambient execution

At night, we selected the two roads with the highest levels of accidents with domestic animals and cyclist are higher, we install on one side of the road, a neon structure with a cow silhouette and another one with a cyclist silhouette to make drivers pay attention to it, and a few meters forward, with another neon structure, we set clear the concept of this activation. DANGER LIES AROUND THE CORNER. Goodyear.



English Translation of Main Headlines

This became opportunity to communicate the driverS, that when he is supported for excellent tires, it´s easier to hand with all this dangers that appear when the night comes.
At night, we selected the two roads with the highest levels of accidents with domestic animals and cyclist are higher, we install on one side of the road, a neon structure with a cow silhouette and another one with a cyclist silhouette to make drivers pay attention to it, and a few meters forward, with another neon structure, we set clear the concept of this activation. DANGERS APPEAR WITHIN ADVICE. Goodyear.