Google: MY ON LINE COMPANY

Credits & Description:

Category: Stunts & Live Advertising

Advertiser: GOOGLE FRANCE

Product/Service: TECHNICAL SERVICES

Agency: FULLSIX GROUP

Agency: WIZZ

Agency: SUPERBIEN

Chief Creative Officer: Jocelyn Jarnier

Executive Creative Director: Emmanuel François-Eugene

Creative Director: Alexandre Veret

Copywriter: Emmanuel Francois Eugene

Art Director: Alexandre Veret

Art Buyer: Jennifer Ingrand

Producer: Benjamin Duval/Les Fils De

Account Manager: Jennifer Ingrand

Account Manager: Jennifer Ingrand



Ambient Execution Description

The Brief :



Google is creating M.E.E.L (My On Line Company), a service enabling SMEs, artisans and merchants set up their website for free, in just 20 minutes.



The Idea :



In just 20 minutes, be seen everywhere !

To show just how easy and fast M.E.E.L is, we decided to create real pop-up stores in only 20 minutes.



The three stores were located in unusual places, each featuring a different industry.



Results :



More than 1 200 000 video views on Youtube.

133 688 visits on www.meel.fr.

More than 500 webistes following the campaign.