GOSSIP: FIRST HAND HOT NEWS

Credits & Description:

Category: Publications & Media

Advertiser: DIDEI

Product/Service: GOSSIP TV WEBSITE

Agency: ASHLEY & HOLMES

Creative Director: Mika Hatzidaki

Copywriter: Marilena Karamolegou

Art Director: Maria Zenteli

Account Supervisor: Alexandra Vrizaki

Other Credits: Media Agency : United Media

Date of First Appearance: Jun 24 2009 12:00AM

Entrant Company: ASHLEY & HOLMES, Athens, GREECE



Description of Ambient execution

In this creative Media a model is photographed in a "Marilyn Monroe" outfit and the front part of her skirt is actually, a real piece of garment that moves in the air in front of each photograph. Underneath it, on the hot spot of her underwear, the slogan "First Hand Hot News" is revealed and lets everyone know that it is actually an advertising for a hot gossip news internet site. This outdoor was used in three popular Avenues of Athens Suburbs and for its execution was used one big blower which was set under every outdoor in order to lift the skirt and uncover the slogan "First Hand Hot News".



English Translation of Main Headlines

First Hand Hot News