Greenpeace: PURIFIER KIDS

Credits & Description:

Advertiser: GREENPEACE
Agency: SAATCHI & SAATCHI
Category: Stunts & Live Advertising
Advertising campaign: PURIFIER KIDS
Creative Director: Bruce Wu
Creative Director: Elaine Young (Group Head)
Creative Director: Benjamin Gao (Group Heads)
Executive Creative Director: Fan Ng
Creative Director: Dean Ding
Art Director: Layla Hua
Art Buyer: Manson Guo (Head Of Visuals)
Other Credits: Judy Zhang (Pr Manager)
Art Director: Rebecca Liang
Art Director: Wenzhang Chen (Associate Art Director)
Copywriter: Andrew Lok
Creative Director: Guojing Yang (Associate)
Art Director: Lujun Gan
Producer: Ran Yin (Head Of Tv Production)
Other Credits: Rebecca Liu (Head Of Pr)

Ambient Execution Description
High-speed economic growth has caused serious pollution in China leading to major health concerns. We worked with artists who painted patterns of pollution treatment facilities on the bodies of children to demonstrate the far-reaching harmful effects of contaminated drinking water, food safety, and air pollution.