Guinness: Dragon

Credits & Description:

Brand: Guinness
Media: Outdoor
Category: Alcoholic Drinks
Agency: BBDO
Geo: United Kingdom
Guinness: Dragon
Advertising Agency: AMB/BBDO, UK
Creative Director: Clark Edwards
Copywriter: Charlotte Adorjan
Art Director: Michael Jones
Agency Planner: Lilian Sor
Agency Account Man: Michael Pring, Sam LeCoeur, Matt Flint
Agency Art Producer: Jaki Jo Hannan
Production Company: Wefolk / Kult 3D
Photographer: Nadav Kander
Producer: Olivia Gideon Thomson / Wefolk, Tanya Wilson / Kult 3D
Retoucher: Anna Watson-Smith / Happy Finish
Tattoo artist: Durga
To strengthen Guinness' brand positioning in South East Asia, AMV BBDO has created a new film and poster campaign for the region. The film 'Myth' broke earlier this week in Indonesia along with press in Singapore which follows on from the OOH which ran earlier in the year. In support of the 'Made of More' brand positioning, 'Myth' and the three Tattoo poster executions will show how the brand celebrates those with the confidence to carve their own path. ‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth. The film starts by setting out the myth, and then follows a group of young local friends who boldly set off to see if this extraordinary resort ever existed. With a shared desire to experience life beyond the guidebook, the friends want to see more than their beach village offers, hungry to experience something that others haven’t. Their journey takes them through various trials and tribulations. They pause to gather their resolve in a bar before traveling up the mountain to see what they can find. Once there they discover snow for the very first time and perhaps something even greater.