Habitat For Humanity: Case study

Credits & Description:

Media: Ambient
Category: Public interest
Client: Habitat for Humanity
Agency: BETC São Paulo
Country: Brazil
BETC/HAVAS Sao Paulo, Brazil Entrant Company
BETC/HAVAS Sao Paulo, Brazil Idea Creation
BETC/HAVAS Sao Paulo, Brazil Production
BETC/HAVAS Sao Paulo, Brazil PR
BETC/HAVAS Sao Paulo, Brazil Media Placement
Daniela Keller BETC São Paulo Brand&Business Executive Director
Beatriz Helena Frizzo BETC São Paulo Account Superviso
Erh Ray BETC São Paulo Chief Creative Officer
Rodolfo Barreto BETC São Paulo Creative Executive Director
Daniel Schiavon BETC São Paulo Creative Director / Head of Art
Vitor Prado BETC São Paulo Art Director / Typographer
Jose Pedro Bortolini BETC São Paulo Art Director / Typographer
Gustavo “Guives” Leal BETC São Paulo Art Director / Typographer
Americo Vizer BETC São Paulo Copywriter
Chico Lucas BETC São Paulo Copywriter
Fillipe Abreu BETC São Paulo Copywriter
Mariane Goebel BETC São Paulo Head Of Production
Catia Nucci BETC São Paulo Producer
Trator Filmes Trator Filmes Production Company
Vilão Trator Filmes Director
Tiago Hasegawa BETC São Paulo Editor
Canja Canja Sound Production Company
Gilmar Tadeu de Souza BETC São Paulo Graphic Production Director
Carlos Valeriano BETC São Paulo Graphic Production Manager
Plinio Junior BETC São Paulo Graphic Producer
Renata Germani BETC São Paulo Art Buyer Producer
Juliana Arantes BETC São Paulo Art Buyer Producer
Camila Nakagawa BETC São Paulo Head of Communications
Puga Menezes Puga Menezes Illustrator
Duas Coletivo Norte Illustrator
Ricardo Célio Norte Illustrator
Feik Norte Illustrator
Andre Fasanella Tank Produções Production
Published: May 2018
Synopsis:
BETC São Paulo has teamed up with Habitat for Humanity to created "The Dissolving Poster," a poster designed for tropical climates like Brazil where it rains all year round. Once the posters are rained on and begin to dissolve the mosquito trap is activated.
Synopsis
In tropical countries like Brazil, it rains the whole year. The result of this? Lots of standing water. And outbreaks of the mosquito Aedes Aegypti - transmitter of diseases such as Dengue, Zika, Chicungunia, Yellow fever – making many victims every year in the country. Especially in poor regions, with uneven land and areas that make it difficult to control mosquitoes.
Strategy
The project's strategy aims to benefit the public most affected by the outbreak of diseases caused by the mosquito Aedes Aegypti: residents of poor communities. For this, we not only distribute the posters among the main communities, but also included its inhabitants in the process of creating the poster arts and also in the collage through the streets and alleys of these places.
Relevancy
This project is relevant to this category because the posters bring direct benefits to people living in needy communities with areas of risk and land that make it difficult to combat Aedes Aegypti. In addition to protecting these people by killing mosquito larvae in the water, the posters still directly teach them how to prevent themselves, avoiding the accumulation of still water.
Outcome
This project has an efficient and a legacy result. Efficient because one single poster is able to treat up 200 liters of standing water and for long 60 days, certify by a scientist of one the largest university of South America. Beyond this, the poster has an education information on how to fight against the mosquitos. By doing tbhis, the community could learn about prevention and are now able to spread that information forward.
Execution
To implement the project, we use a bacillus-based innovation called BTI (Bacillus Thuringiensis Israelensis), which acts only against mosquito larvae and does not harm the environment, animals or people. The composition of the posters combines this compound with rice paper, which dissolves in contact with water. We found in laboratory tests that each poster eliminates mosquito larvae in 200 liters of water and for 60 days. There were 3 months of searching, testing and production until the launch of the action in needy communities supported by Habitat.
Campaign Description
We create educational posters that dissolve in the rain and kill the mosquito before it is born. When the rain falls, the posters dissolve, releasing a powerful larvicide present in its composition. An innovation that works only against the mosquito larva and does not harm the environment, animals or people. In this way, standing water became a fatal trap for mosquito larvae. Each poster eliminates the Aedes Aegypti outbreaks in up to 200 liters of water for at least 60 days.
Brief With Projected Outcomes
n/a
Audience
This project is relevant to the category because it brings direct and indirect benefits to the health of the poor community: posters actually help to prevent new breeding sites of Aedes Aegypti and also promote a culture of prevention in the communities against the mosquito.