Hackney Council: GO FOR GOLDEN

Credits & Description:

Advertiser: HACKNEY BREWERY
Agency: JWT LONDON
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: GO FOR GOLDEN
Illustrator: Bruce Emmet
Creative Director: David Masterman
Chief Creative Officer: Russell Ramsey
Executive Creative Director: Russell Ramsey
Art Director: Toby Treyer-Evans
Copywriter: Toby Treyer-Evans
Art Director: Laurie Howell
Copywriter: Laurie Howell

Ambient Execution Description
When the Olympics came to London, The Hackney Brewery created a range of limited edition, illustrated beermats to launch their brand new Golden Ale. A diver tumbled as you played ‘flip and catch’, a gymnast balanced as you tried to build a house of mats, and the weightlifter felt the strain as you tried to stack the weights on top of him. The beermats brought the Oympics to pubs around the capital, allowing people to play with the brand in a different way, and encouraging them to ‘GO FOR GOLDEN’.