| British Arrow, 2014 | ||
|---|---|---|
| The Winners | Retail | Silver Award |
| The Winners | Best over 90 second web based film | Silver Award |
| The Winners | Best Integrated | Silver Award |
| The Winners | Best over 90 second Cinema commercial | Silver Award |
| The Winners | Fashion | Gold Award |
| The International ANDY Awards 2014 | ||
| Event | Retail | Gold |
| One Show 2014 | ||
| Advertising | Non-Broadcast / Online | Silver Pencil |
| Advertising | Integrated Branding / Consumer Campaign | Bronze Pencil |
| Cannes Lions, 2014 | ||
| OUTDOOR LIONS | AMBIENT: NON-STANDARD INDOOR ADVERTISING (SHOPS, BARS, RESTAURANTS, HOSPITALS, CLINICS, SCHOOLS AND ALL OTHER INDOOR SPACES) | GOLD |
| FILM LIONS | TV & CINEMA FILM: RETAIL STORES | GRAND PRIX |
| PROMO & ACTIVATION LIONS | INTEGRATED PROMOTIONAL CAMPAIGN: INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION | GRAND PRIX |
| TITANIUM AND INTEGRATED LIONS | TITANIUM AND INTEGRATED | TITANIUM GRAND PRIX |
| DESIGN LIONS | Communication Design: Promotional Item | SILVER |
| DESIGN LIONS | Packaging Design: Special Editions & Promotional Packaging | BRONZE |
| DESIGN LIONS | 360° Brand & Identity Experience: Consumer Products | BRONZE |
| DIRECT LIONS | Use of Direct Marketing: Ambient Media: small scale | GOLD |
| PROMO & ACTIVATION LIONS | Product & Service: Retail, E-Commerce & Restaurants | GOLD |
| PROMO & ACTIVATION LIONS | Use of Promo & Activation: New Product Launch/re-Launch or Multi-Product Promotion | GOLD |
| AICP SHOW, 2014 | ||
| Advertising Excellence / International | - | Shortlist |
| Clio Awards, 2014 | ||
| Film | Product/Service: Short form (between one [1] minute and five [5] minutes) | Gold |
| Engagement | Product/Service: Ambient | Grand Clio |
| Out of Home | Product/Service: Ambient | Gold |
| Integrated Campaign | Product/Service: Integrated Campaign | Grand Clio |
| Epica Awards 2014 | ||
| PR & Promotions/Installations/Events | Experiential & Shopper Marketing | Silver |
| Film | Fashion, Footwear & Personal Accessories | Gold |
| Digital | Integrated Campaigns | Gold |
| Film | Luxury & Premium Brands | Gold |
| Digital | Online & Viral Films | Bronze |
| Digital | Online Campaigns - Health, Beauty & Fashion | Gold |
| Digital | Online Campaigns - Luxury | Gold |
| Film | Retail Services | Gold |
| London International Awards 2014 | ||
| Integration | - | Grand LIA |
| Integration | - | Gold Winners |
| Design | Art Direction | Bronze Winners |
| Design | Client Promotion | Silver Winners |
| Design | Use of Copywriting | Bronze Winners |
| Package Design | Use of Copywriting | Silver Winners |
| Non-Traditional | Retail | Gold Winners |
| TV/Cinema/Online Film | Retail | Silver Winners |
| Package Design | Retailer Packaging | Gold Winners |
| TV/Cinema/Online Film | Humour | Silver Winners |
| Eurobest, 2014 | ||
| Integrated | - | Gold Eurobest |
| Promo & Activation | PRODUCT & SERVICE: TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS) | Gold Eurobest |
| Film | PRODUCT & SERVICE: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS | Gold Eurobest |
| Media | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS | Silver Eurobest |
| Outdoor | POSTERS: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS | Gold Eurobest |
| Promo & Activation | INTEGRATED CAMPAIGN: INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION | Gold Eurobest |
Brand: Harvey Nichols
Media: Online
Category: Retail services
Agency: DDB
Geo: United Kingdom
CLIENT: HARVEY NICHOLS
PRODUCT: CHRISTMAS
ENTRANT: ADAM&EVEDDB LONDON, UNITED KINGDOM
TYPE OF ENTRY: INTEGRATED PROMOTIONAL CAMPAIGN
CATEGORY: INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION
ENTRANT COMPANY : ADAM&EVEDDB LONDON, UNITED KINGDOM
ADVERTISING AGENCY : ADAM&EVEDDB LONDON, UNITED KINGDOM
MEDIA AGENCY : PHD LONDON, UNITED KINGDOM
MEDIA AGENCY 2 : ROCKET LONDON, UNITED KINGDOM
NAME COMPANY POSITION
BEN TOLLETT ADAM/EVEDDB EXECUTIVE CREATIVE DIRECTOR
BEN PRIEST ADAM/EVEDDB EXECUTIVE CREATIVE DIRECTOR
EMER STAMP ADAM/EVEDDB EXECUTIVE CREATIVE DIRECTOR
RICHARD BRIM ADAM/EVEDDB CREATIVE
DANIEL FISHER ADAM/EVEDDB CREATIVE
PAUL BILLINGSLEY ADAM/EVEDDB BUSINESS DIRECTOR
JESSICA LOVELL ADAM/EVEDDB PLANNER
KANNAYO OKOLIE ADAM/EVEDDB ACCOUNT MANAGER
KIRSTY HARRIS ADAM/EVEDDB CREATIVE PRODUCER
DANIEL MOOREY ADAM/EVEDDB ART BUYER
ALEX FAIRMAN ADAM/EVEDDB DESIGNER
Describe The Brief From The Client:
To creative a memorable and multi-platform Christmas campaign that cut through the other noise of Christmas in a creative and engaging way.
Promotion Development:
We invented a new line of products for the festive season. The Sorry I Spent it on Myself Gift Collection. A range of budget presents that we created so people could spend less on others and more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. And for the truly selfish, we created a free downloadable Christmas card. The range was announced to the public with a print campaign as well as a range film online. On launch day we seeded a film online, in store and in cinemas.
Results:
26,000 sold out within three days and Harvey Nichols went on to have one of their best years to date.
Relevancy To Product/Service:
'See Implementation'