Hdfc Bank Outdoor FREE TAXI RIDE by Euro Rscg Mumbai
The Outdoor Advert titled FREE TAXI RIDE
was done by Euro Rscg Mumbai advertising agency for subbrand: HDFC BANK AUTO LOANS (brand: Hdfc Bank) in India. It was released in Dec 2009.
Hdfc Bank: FREE TAXI RIDE
Brand
Media
Released
December 2009
Posted
December 2009
Market
Industry
Agency
Art Director
Copywriter
Executive Creative Director
Credits & Description:
Category: Ambient: Stunts & Live Advertising
Advertiser: HDFC BANK
Product/Service: HDFC BANK AUTO LOANS
Agency: EURO RSCG INDIA
Executive Creative Director: Nilesh Vaidya
Creative Director: Joejee Manthanam
Copywriter: Joejee Manthanam
Art Director: Priyanka Khade
Account Manager: Mansi Vora
Date of First Appearance: Dec 19 2009 12:00AM
Entrant Company: EURO RSCG INDIA, Mumbai, INDIA
Description of Ambient execution
To recreate the feeling of having your own a car, HDFC Bank surprised taxi passengers by gifting them a free ride on reaching their destination. Passengers in turn experienced the feeling of owning a car even if they were travelling in a taxi.