Heineken Outdoor FANS' LINE UP by Leo Burnett Warsaw

FANS' LINE UP
The Outdoor Advert titled FANS' LINE UP was done by Leo Burnett Warsaw advertising agency for subbrand: Heineken Beer (brand: Heineken) in Poland. It was released in Jan 2013.
Advertising campaign for Heineken

Heineken: FANS' LINE UP

Brand
Heineken Beer  (Heineken)
Media
Outdoor
Released
January 2013
Posted
January 2013
Market
Poland
Industry
Beers and Ciders
Agency
Leo Burnett Warsaw
Creative Director
Pawel Heinze
Art Director
Yigit Unan
Art Director
Nina Lupinska
Copywriter
Piotr Zygmunt
Producer
Kamil Rucinski

Credits & Description:

Advertiser: GRUPA ZYWIEC S.A.
Agency: LEO BURNETT
Category: Integrated campaigns led by Outdoor
Advertising campaign: FANS' LINE UP
Account Manager: Dominika Gowik
Producer: Kamil Rucinski
Advertiser's Supervisor: Szymon Michalik
Art Director: Nina Lupinska
Creative Director: Pawel Heinze
Copywriter: Piotr Zygmunt
Art Director: Yigit Unan

Ambient Execution Description
Digital billboards, Festival style posters, advertiser promoters integrating with the crowd at the festival event, inetrviewing, writing on T-shirts etc.