Heineken Outdoor STAR SATURDAY by McCann Erickson Dublin

STAR SATURDAY
The Outdoor Advert titled STAR SATURDAY was done by McCann Erickson Dublin advertising agency for Heineken in Ireland. It was released in May 2010.
Advertising campaign for Heineken

Heineken: STAR SATURDAY

Brand
Heineken
Media
Outdoor
Released
May 2010
Posted
May 2010
Market
Ireland
Industry
Beers and Ciders
Agency
McCann Erickson Dublin
Art Director
Jonathon Cullen
Copywriter
Jonny Pittard
Creative Director
Shay Madden
Photographer
Kevin Griffin

Credits & Description:

Category: Corporate Image

Advertiser: HEINEKEN

Product/Service: SPORTS SPONSORSHIP

Agency: McCANN ERICKSON DUBLIN

Date of First Appearance: May 4 2010

Entrant Company: McCANN ERICKSON DUBLIN, IRELAND

Creative Director: Shay Madden

Copywriter: Jonny Pittard

Art Director: Jonathon Cullen

Photographer: Kevin Griffin

Advertiser's Supervisor: Aisling O’brien

Account Manager: Kevin Twomey

Other Credits: Retouching By Midas



English Translation of Main Headlines

Star Saturday was a unique day in the Irish sporting calender in 2010 as the Heineken Cup Final (the major European rugby club competition) and the Champions League Final (the major European soccer competition) were being shown live on tv back to back. An unprecedented mix of rugby and soccer entertainment. Heineken were the chief sponsor of both events.