| Spikes Asia, 2014 | ||
|---|---|---|
| Outdoor | AMBIENT: NON-STANDARD INDOOR ADVERTISING | Bronze Spike |
| MIAF Awards 2014 | ||
| Social advertising | Non-standard advertising (new media) | Bronze |
CLIENT HEINEKEN BROUWERIJEN TAIWAN BRANCH
PRODUCT HEINEKEN
ENTRANT LEO BURNETT TAIWAN TAIPEI, CHINESE TAIPEI
TYPE OF ENTRY AMBIENT
CATEGORY NON-STANDARD INDOOR ADVERTISING
TITLE THE SELF-LESS MIRROR
PRODUCT/SERVICE HEINEKEN
ENTRANT COMPANY : LEO BURNETT TAIWAN TAIPEI, CHINESE TAIPEI
ADVERTISING AGENCY : LEO BURNETT TAIWAN TAIPEI, CHINESE TAIPEI
MEDIA AGENCY : MEDIALAND DIGITAL STRATEGY TAIPEI, CHINESE TAIPEI
PRODUCTION COMPANY : BLUE MOON FILMS TAIPEI, CHINESE TAIPEI
MURPHY CHOU LEO BURNETT TAIWAN CHIEF CREATIVE OFFICER
ANGUS TSAI LEO BURNETT TAIWAN CREATIVE PARTNER
KYLE CHIU LEO BURNETT TAIWAN CREATIVE DIRECTOR
YORK CHIU LEO BURNETT TAIWAN ASSOCIATE CREATIVE DIRECTOR
ELVEN LIU LEO BURNETT TAIWAN SENIOR ART DIRECTOR
MARY TSO LEO BURNETT TAIWAN ART DIRECTOR
MURPHY CHOU LEO BURNETT TAIWAN COPYWRITER
JUNO YEH LEO BURNETT TAIWAN COPYWRITER
MAY CHIU LEO BURNETT TAIWAN CREATIVE SERVICE DIRECTOR
KEVIN LU LEO BURNETT TAIWAN AGENCY PRODUCER
JASON SHEN LEO BURNETT TAIWAN VICE PRESIDENT
DENNIS CHOU LEO BURNETT TAIWAN ACCOUNT DIRECTOR
KATE LIANG LEO BURNETT TAIWAN ASSOCIATE ACCOUNT DIRECTOR
ELLA KO LEO BURNETT TAIWAN ACCOUNT MANAGER
ZOE TANG LEO BURNETT TAIWAN ACCOUNT EXECUTIVE
GING-ZIM LO BLUE MOON FILM PRODUCTION DIRECTOR
LI-YUAN BAI BLUE MOON FILM PRODUCTION EXECUTIVE PRODUCER
ZHE-QIANG LIN BLUE MOON FILM PRODUCTION DIRECTOR OF PHOTOGRAPHY
HUI-QIN YE BLUE MOON FILM PRODUCTION PRODUCER
BAIMEI ZHANGJIAN MINDBIZ POST PRODUCTION EDITOR
Description of Ambient execution:
After the club is closed, we divided the washroom into two, both of which looked exactly the same. A piece of transparent glass, “The Mirror”, was inserted in-between, with hidden cameras installed around it. Two pairs of twins were arranged to stand in front of “The Mirror” on both sides to perform synchronized acting to create the illusion of mirrored image. Drunks going in and out of the restroom discovered that they could not see themselves in the mirror. They felt confused, frustrated, and were eager to find out why. Meanwhile, “Can’t see yourself? You’ve had too much to drink.” was reflected onto “the mirror” to stress our proposition of “Dance More, Drink Slow”.