Holland Bloorview Kids Rehabilitation Hospital: Not Everyone, 2 [alternative version]

Credits & Description:

Advertised brand: Holland Bloorview Kids Rehabilitation
Website: http://hollandbloorview.ca/
Advert title(s): Dear Everybody
Media (see available options below): Film, Outdoor, Audio
Advertising Agency: KBS Canada, Toronto, Canada
Creative Director: Matt Hassell
Art Director: Jessica Carter
Copywriter: Kate Thorneloe
Additional credits:
Production studio: M&H,
Production House: Frank Content,
Director: Jesse Hunt,
DP: Greg Frankovitch.
Post Production: The Vanity and Wingman,
Music: Vapor/RMW Music,
Producer: Dustin Anstey,
Print studio: Astro Screen Printing (Canadian owned and operated),
Printer & Lithographers: C.J Graphics and Mohawk Papers, distributed by Ariva.
Published: Month, Year August, 2017
Synopsis: A new advertising campaign from Holland Bloorview Kids Rehabilitation Hospital is putting the voices of kids and youth front and centre in challenging stigma surrounding disability. The campaign, entitled “Dear Everybody”, launched today on TV, radio, print and digital out of home and online as well as with a pop up installation in the CF Toronto Eaton Centre. The campaign is part of an overall movement focused on educating the public about the role they can play in building an including and equitable society that includes young Canadians with disabilities.