Category: Finance
Media: Integrated
Brand: HSBC
Agency: Grey
Geo: Hong Kong
Advertising Agency: Grey, Hong Kong
Sarah Trombetta, Chief Executive Officer
Michael Knox, Chief Creative Officer
Christopher Lee, Creative director
Jeffrey Wong, Associate creative director
Keith Lam, Senior copywriter
Jackie Wong, Senior art director
Elsie Lau, Art Director
Jeffrey Wong, Art director
Matt Wong, Account manager
Client Credits
Tricia Weener, Global Head of Marketing, Commercial Banking; Head of Marketing, Commercial Banking & Global Banking & Markets, Asia Pacific
James A Davies, Senior Marketing Manager, Campaigns & International Markets | Sustainability Leader, Commercial Banking and Global Banking & Markets
Cecilia Wong, Senior Marketing Manager, Marketing Communications and Campaign Strategy, Commercial Banking and Global Banking & Markets, Asia Pacific
Michael Gillan, Senior Marketing Manager, Digital & Content, Commercial Banking, Commercial Banking and Global Banking & Markets, Asia Pacific
Published: May 2017
Description: The Belt-and-Road Initiative is a visionary blueprint for global economic development, while leading the global shift to a green economy. HSBC goes beyond understanding the potential opportunities which could result from the Belt-and-Road Initiative, while also embracing the idea of sustainable development for a greener future.