Media: Ambient
Geo: China
Category: Electronics & Technology
Agency: Saatchi & Saatchi
Brand: Huawei
Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.
Advertising Agency: Saatchi & Saatchi, China
Digital Creative Director: Jonathan Ip
Creative Director: Ma Lin
Copywriter: He Ma
BD: Albert Lee
Associate Art Director: Liang Dan
Senior Project Manager: Xie Yi