Hubba Bubba: Stuck On Billboard

Credits & Description:

Brief: To advertise for our client, Wrigley's, that Hubba Bubba Tape has more gum in one pack than any other competitor. Six feet to be exact.


Solution: Use the product to advertise itself.

Result: 'A billboard stuck up with bubblegum'.

Product: Hubba Bubba Bubble Tape


Agency: DDB South Africa


Executive Creative Director: Gareth Lessing


Art Director: Darren Borrino


Copywriter: Stuart Turner


Country: South Africa


Other Credits: Paul Binikos, Danielle Moolman