Hubba Bubba: THE LONGEST CHEWING GUM EVER

Credits & Description:

Category: Ambient: Special Build

Advertiser: WRIGLEY

Product/Service: HUBBA BUBBA

Agency: GITAM BBDO

Creative Director: Eran Bar Yohai

Copywriter: Yaniv Sahar

Art Director: Kamil Mekhty

Account Manager: Yael Meltzer

Account Supervisor: Dror Tankus

Other Credits: Director Of Print Production: Danielle Eshel

Date of First Appearance: Aug 26 2009 12:00AM

Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL



Description of Ambient execution

In this campaign, Wrigley wanted to advertise their “Hubba Bubba” chewing gum which is known for its cool wrapping, flavor and extra special length that rolls out to 1.80 meters!

They wanted the ad to stand out and reach children's attention.

We built a huge wall 10 meters high and 30 meters long in one of the biggest family entertainment centers that is active both day and night.

This 3D billboard was used to demonstrate the length of the Hubba Bubba Tape, by “wrapping” the gum around the billboard and simulating the product packaging with a diameter of 5 meters.

Over 250,000 children and adults were exposed to this campaign throughout the summer months.