Hyundai Outdoor, Case study TOUCH THE MUSIC PROJECT by D'arcy Seoul, Innocean Seoul

TOUCH THE MUSIC PROJECT
The Outdoor Advert titled TOUCH THE MUSIC PROJECT was done by D'arcy Seoul, Innocean Seoul advertising agencies for subbrand: Hyundai Sonata (brand: Hyundai) in South Korea. It was released in Nov 2013.
Advertising campaign for Hyundai

Hyundai: TOUCH THE MUSIC PROJECT

Brand
Hyundai Sonata  (Hyundai)
Media
Outdoor, Case study
Released
November 2013
Posted
November 2013
Market
South Korea
Industry
Cars
Agency
D'arcy Seoul
Art Director
Lim Sau Hoong
Art Director
Sungchul Kwon
Agency
Innocean Seoul
Art Director
Lim Sau Hoong
Art Director
Sungchul Kwon

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
OUTDOOR LOTUSAMBIENT: LARGE SCALESILVER

Credits & Description:

SUB CATEGORY : AMBIENT: LARGE SCALE
COMPANY ENTERING : INNOCEAN WORLDWIDE, SEOUL
ENTRY TITLE : TOUCH THE MUSIC PROJECT
BRAND : SONATA
ADVERTISER : HYUNDAI MOTOR COMPANY
ADVERTISING AGENCY : INNOCEAN WORLDWIDE, SEOUL
CHIEF CREATIVE OFFICER : HAN JUNGSEOK
EXECUTIVE CREATIVE DIRECTOR : KIM HYEKYUNG
CREATIVE DIRECTOR : KIM JUNGA
COPYWRITER : SHIN YEOLUM/KANG SUKKYUNG
ART DIRECTOR : KWON SUNGCHUL/LIM HOON
AGENCY PRODUCER : KIM BAESUNG
PLANNER : YANG SUKYUNG
SENIOR ACCOUNT EXECUTIVE : LEE YUNGJIN
PRODUCTION COMPANY : PLANIT PRODUCTION, SEOUL
SOUND PRODUCTION COMPANY : PLANIT, SEOUL
SPECIAL EFFECTS COMPANY : PLANIT, SEOUL