Advertiser: IINET
Agency: BELGIOVANE WILLIAMS MACKAY
Category: Stunts & Live Advertising
Advertising campaign: GIIG-A-SAURUS
Creative Director: Rocky Ronallo
Account Manager: Nicole
Executive Creative Director: Rob Belgiovane
Other Credits: Creative Group Head: Steven Thompson
Other Credits: General Manager: Simon Hadfield
Other Credits: Paul Benell
Producer: Tiffany Campbell
Ambient Execution Description
iiNet is constantly upgrading their customers' lives with the latest in technology, but wanted to show that they are conscious of old technology being disposed of in a sustainable way. iiNet sought to prompt people to think and talk about where their old phones, modems and tablets end up.The concept behind Giig-A-Saurus was to represent how quickly technology is becoming obsolete and to highlight the extent of e-waste - discarded electronic devices like phones, modems, printers and computers - which contributes to 10 per cent of landfill in Australia each year.What better way to demonstrate redundant technology than a 5m long dinosaur built out of 600 defunct modems?The target audience was broad, encompassing all attendees at Sydney’s Sculpture by the Sea as well as the iiNet Facebook and Twitter communities with regular posts on Facebook updating fans on the build, installation and new home for our prehistoric friend.