IKEA: IKEA FURNITURE ART

Credits & Description:

Category: Ambient: Stunts & Live Advertising

Advertiser: IKEA

Product/Service: IKEA ASSEMBLY SERVICE

Agency: GRABARZ & PARTNER

Agency: LUKAS LINDEMANN ROSINSKI

Executive Creative Director: Ralf Heuel

Creative Director: Tom Hauser

Copywriter: Tom Hauser/André Hennen/Heiko Notter

Art Director: Moritz Tolle/Oliver Brkitsch/Jan Woelfel/Stefan Schoembs/Tim Hartwig

Account Supervisor: Denise Ewald/Franziska Mattes/Laura Becker

Advertiser's Supervisor: Claudia Willvonseder/Hendrik Zimmer/Sebastian Mensing

Producer: Cobblestone Hamburg: Natalie Buba/Tanja Bruhn/Sven Schoenmann/Dennis Riebenstahl

Other Credits: Graphic Artist: J. Nitsch; Sound Studio: Hahn Nitzsche; Sound Engineer: Thomas Nitzsche

Date of First Appearance: Jan 4 2010 12:00AM

Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY



Description of Ambient execution

At the exhibition FENOMEN IKEA, which took place in the Museum for Art and Trade in Hamburg, we surprised the visitors with a truly unique museum stunt: IKEA Furniture Art. Next to the regular exhibition pieces, we placed fascinating sculptures, which were actually wrongly assembled IKEA furniture. Banners resolved the idea in a charming way: If talents lie more in art than in assembling furniture properly, the IKEA Assembly Service will gladly help out next time!