IKEA Outdoor, Case study IKEA Rothenburg by Wirz Werbung Zurich
IKEA: IKEA Rothenburg
Awards:
| London International Awards 2012 | ||
|---|---|---|
| Non-Traditional | Branded Content | Bronze Winner |
| Epica Awards 2012 | ||
| Public Relations | Promotions & Incentives | Silver |
| Eurobest 2012 | ||
| Direct | Acquisition & Retemtion | Silver |
| Promo & Activation | Event & Field Marketing | Bronze |
| Promo & Activation | Best Integrated Campaign Led by Promo & Activation | Bronze |
Credits & Description:
Entrant: Wirz / BBDO, Zurich
IKEA / Furnishing House - "IKEA Rothenburg"
Corporate Name of Client: IKEA
Client Account Directors: Jan Maurer/Katrin Polzer/ Heike Gruss
Agency Account Directors: Marcel Berg/Yves Rückert/ Liliane Belchior/Katja Weber/Amir Ferhatbegovic
Agency: Wirz / BBDO, Zurich
Executive Creative Director: Philipp Skrabal
Creative Directors: Thomas Kurzmeyer/Markus Schärer
Copywriters: Andi Portman/Torsten Maas/ Winfried Schneider
Art Directors: Rob Hartmann/Marco Zimmerli/ Rahel Nemitz
Programmers: Sam Sherbini/Ruben Frank
Graphic Designers: Sarah Kahn/Tanja Jablanovic
Production: Marco Zuber
Description of the Project
IKEA was building a new showroom near Rothenburg. Previously, customers in the region had a long drive to buy IKEA furniture. So we needed an idea that shows how close IKEA is by addressing local people directly and involving them in the campaign.
The new branch is already the eighth IKEA store in Switzerland. For that reason, an engaging "direct" idea was called for. We wanted to make the opening a talking point in central Switzerland and generate coverage by the local media.
The aim was to attract as many people as possible to the opening of the IKEA store.