IKEA Outdoor, Case study Kallax Real Timer by Grey Warsaw, MEC Warsaw

Kallax Real Timer
The Outdoor Advert titled Kallax Real Timer was done by Grey Warsaw, MEC Warsaw advertising agencies for IKEA in Poland. It was released in Feb 2015.
Advertising campaign for IKEA

IKEA: Kallax Real Timer

Brand
IKEA
Media
Outdoor, Case study
Released
February 2015
Posted
February 2015
Market
Poland
Industry
Department Stores & Shopping Malls
Agency
Grey Warsaw
Executive Creative Director
Jakub Korolczuk
Copywriter
Mateusz Gaca
Art Director
Paweł Cholewa
Art Director
Rafał Ryś Isobar Poland
Agency
MEC Warsaw

Awards:

Golden Drum 2016
OOH (Out of Home)Furnishings & electronic equipmentGolden Drum
Eurobest Awards 2016
OutdoorUse Of Outdoor: Use Of Adapted Billboards / PostersBronze Eurobest

Credits & Description:

Campaign name: Kallax Real Timer
Product and services: IKEA Janki and IKEA Targówek
Registrant: Grey Group Poland
Country: POLAND
Brand name: IKEA
Advertising agency, city: Grey Group Poland
Client account director manager: Gustaw Jakubowski/Barbara Lehwark
Art Director: Paweł Cholewa, Rafał Ryś
Executive Creative Director: Jakub Korolczuk
Creative director: Rafał Ryś, Mirosław Charkot
Account Director / Manager: Małgorzata Łoza, Klaudyna Saczuk
Strategic planner strategist: Weronika Sołtysiak
Copywriter: Mateusz Gaca
Production Company: MEC
Creative idea explanation: Renovation of the Warsaw’s roads leading to IKEA stores is finally over, but citizens didn’t realize that. IKEA creates furniture that everyone can use in many different ways. So we decided to use two of them to make a timer visible even from the long distance. Thanks to KALLAX cabinet LEKMAN boxes we created KALLAX REAL TIMER. Using Google Maps data we informed drivers that the expected arrival time to IKEA stores is shorter than ever.