IKEA Outdoor, Case study TRAILER by Leo Burnett Hong Kong
IKEA: TRAILER
Awards:
| Cannes Lions 2010 | ||
|---|---|---|
| Outdoor | Ambient: Stunts & Live Advertising | Bronze |
| Spikes Asia 2010 | ||
| Outdoor | - | Shortlist |
| Clio Awards 2011 | ||
| Innovative Media | - | Silver |
| Out of Home | Ambient | Gold |
| New York Festival 2011 | ||
| Film | Best Use of Medium/Cinema | Silver World Medal |
| One Show 2011 | ||
| One Show | Out Of Home / Single | Merit |
Credits & Description:
Type of Entry: Ambient
Category: Ambient: Stunts & Live Advertising
Title: TRAILER
Advertiser/Client: IKEA
Product/Service: IKEA
Entrant Company: LEO BURNETT Hong Kong, HONG KONG
Advertising Agency: LEO BURNETT Hong Kong, HONG KONG
Chief Creative Officer: Eddie Booth
Executive Creative Director: Victor Manggunio
Creative Director: Victor Manggunio
Copywriter: Wilson Ang
Advertiser's Supervisor: Benjamin Birks
Account Manager: Emmie Tse
Account Supervisor: Margaret Chan
Art Director: Tik Lau
Description of Ambient execution:
We put an interesting twist to the iconic cinema ‘red curtain’ that opens before the movie starts. Using several enormous cinema curtains produced from IKEA’s 2010 range – each opening one after the other – we were able to catch the audience off-guard and get their full attention.