Immowelt: NEED SPACE

Credits & Description:

Category: Special Build

Advertiser: IMMOWELT

Product/Service: IMMOWELT.DE

Agency: KOLLE REBBE

Creative Director: Jens Theil/Matthias Erb

Copywriter: René Ewert/Christian Moehler/Susanne Pakravesh/Amy Werblin

Art Director: Thorsten Sievering/Tim Hartwig

Photographer: Tobias Habermann

Art Buyer: Katja Sluyter

Account Supervisor: Melanie Stein

Advertiser's Supervisor: Sandra Zipp

Producer: Jonathan Helmer

Account Manager: Sonja Welsch

Account Manager: Sonja Welsch

Other Credits: Zillah Beese/Wadim Filippov: Graphics/Krueger Design: Design/Set Construction



Ambient Execution Description

People looking for a larger flat usually consider their own to be too small. With this in mind, we came up with an ingenious idea – at locations that caught those very people’s attention: in popular, frequently trafficked neighbourhoods. Installations attached to and in front of house facades created the impression of a smaller flat. The furniture was placed such that it looked as if it were bursting through the wall. Three different installations at different locations created a buzz and invited passers-by to interact: sit in the living room and watch the halved TV, lie down in the bedroom with a lamp that lit up at night, and have a seat on a halved chair in the dining room.



Via a QR code, those interested could access the Immowelt website directly on site and view the respective flat ads for them. These could then be sent to friends on Facebook.