Category: Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: JOHNSON & JOHNSON
Product/Service: IMODIUM
Agency: JWT
Creative Director: Pablo Rodriguez Meire/Paco Garcia
Copywriter: David Garcia
Art Director: David Garcia
Account Supervisor: Silvia Pozo
Advertiser's Supervisor: José María Sardá
Photographer: Paul Chesley/Stone Collection-Gettyimages
Date of First Appearance: Feb 2 2010 12:00AM
Entrant Company: JWT , Madrid, SPAIN
Dimensions
594mm x 420 mm
Site Location
PHARMACY
English Translation of Main Headlines
OUR AIM: Show the benefit of the Imodium using a daily situation as a metaphore: suppository that stops the diarrhoea inmediatly.
THE MESSAGE: Can stop diarrhoea.