ING: Cities in a Click - Hong Kong

Credits & Description:

Brand: ING
Media: Outdoor
Category: Financial services
Agency: TBWA
Geo: Netherlands
ING: Cities in a Click - Hong Kong
"Cities in a click" are a stunning poster series which offer travellers useful insights to key travel destinations, before they step onto the plane. These illustrated artworks contain top tips on what to see and do in New York, Tokyo, Hong Kong, London, Paris, Milan, Shanghai, Frankfurt, Istanbul and Madrid. Ten local artists from each of the ten cities were commissioned to create an illustration that reflects their city. We worked with Lonely Planet to ensure each one is packed with the latest city information. The posters are specifically designed so travellers can take a digital photograph of each city illustration, zoom in, and explore the content in more detail. Each artist was selected for their unique style.
Advertising Agency: United State of Fans\TBWA, Amsterdam, The Netherlands
Executive Creative Director: Ben Hartman
Creative Director: Enric Soldevila
Copywriters: Wawa Wang, Joao Nuno Valente
Art directors: Thomas Jullien, Roberto Gabian Gonzalez
Published: January 2015