ING: The Next Rembrandt, 2 [alternative version 2]

Credits & Description:

Agency: J. Walter Thompson Amsterdam
Brand: Ing
Country: The Netherlands
Advertising Agency: J. Walter Thompson Amsterdam
Entrant Company: J. Walter Thompson Amsterdam
Media Agency: J. Walter Thompson Amsterdam
Pr Agency: J. Walter Thompson Amsterdam
Production Company: Kreukvrij, Amsterdam
Additional Company: Microsoft, Schiphol
Print Producer: Chariva Geurts (J. Walter Thompson Amsterdam)
Creative Director: David Navarro (J. Walter Thompson Amsterdam)
Tech Lead: Emmanuel Flores (J. Walter Thompson Amsterdam)
3d Artist: Andre Ferwerda (Andre Ferwerda)
Pr Director: Jessica Hartley (Jessica Hartley)
Director: Juliette Stevens (New Amsterdam Film Company)
Creative Copy: Mark Peeters (J. Walter Thompson Amsterdam)
Screen Producer: Frédérique Van Der Hoeven (J. Walter Thompson Amsterdam)
Digital Director: Jesse Houweling (J. Walter Thompson Amsterdam)
Brand Manager: Elisah Boektje (J. Walter Thompson Amsterdam)
Special Advisor: Jeroen Van Der Most (Jeroen Van Der Most)
Sr. Creative Copy: Kasia Haupt Canning (J. Walter Thompson Amsterdam)
Developer: Morris Franken (J. Walter Thompson Amsterdam)
Strategy Director: Agustín Soriano (J. Walter Thompson Amsterdam)
Screen Producer: Mariska Fransen (J. Walter Thompson Amsterdam)
Film Producer: Sander Verdonk (New Amsterdam Film Company)
Sr. Creative Art: Guney Soykan (J. Walter Thompson Amsterdam)
Photographer: Robert Harrison (J. Walter Thompson Amsterdam)
Executive Creative Director: Bas Korsten (J. Walter Thompson Amsterdam)
Developer: Ben Haanstra (J. Walter Thompson Amsterdam)
Special Advisor: Ferran López (J. Walter Thompson Amsterdam)
Animation: Olaf Gremie (Kreukvrij)
Creative Art: Robert Nelk (J. Walter Thompson Amsterdam)
Editor: Tim Arnold (J. Walter Thompson Amsterdam)
Design Director: Vinesh Gayadin (J. Walter Thompson Amsterdam)
URL: https://www.nextrembrandt.com/
Description of the Project:
The Next Rembrandt is a 3D-printed painting made out of over 11 billion Rembrandt pixels. It brings data and technology to a world that’s riddled with tradition, rather than innovation: ING’s sponsorship of Dutch arts and culture.
Made completely out of Rembrandt data from all of his 346 paintings, The Next Rembrandt brings back to life one of the greatest Masters of all time to create one more masterpiece. But this time, data is the painter and technology the brush.
To create the painting, facial recognition and machine software was designed to understand Rembrandt’s style and use those learnings to generate new facial features, which were assembled based on his use of geometric proportions. Finally, a height map was created to mimic Rembrandt’s brushstrokes. The file was brought to life through an advanced 3D printer that printed 13 layers of paint-based UV ink. The project sparked an on-going global conversation about where data and technology can take us — about ING’s innovation defying imagination.