INPES: MOVING IS EASY

Credits & Description:

Category: Special Build

Advertiser: INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION

Product/Service: NUTRITION

Agency: POSTERSCOPE FRANCE

Chief Creative Officer: Pierre-François Bourjalliat

Illustrator: Julien Swartz

Typographer: Julien Swartz

Account Supervisor: Valérie Gautherot

Producer: Bruno Rossi

Planner: Valérie Gautherot

Planner: Valérie Gautherot



English Translation of Main Headlines

MOVING IS EASY !



Ambient Execution Description



We created an ambient new media to influence people into walking. A tailor-made signpost network indicating walking time to major directions in the city.

The campaign was scaled in major French cities, with 1 681 signposts established, 6 724 directions calculated.

A long lasting campaign to generate strong repetition, in order to influence urban people behavior

Each sign was located to influence people to select ‘walking’ instead of other passive means of transportation.

The signaletic concept was so strong that it became the ad campaign.