| Wave Festival 2018 | ||
|---|---|---|
| Direct | Data | Bronze |
| PR | Digital & Social in PR | Bronze |
Agency: F.biz
Client: Instituto Maria da Penha
CD: Guilherme , Fabio Astolpho
Agency Producer: Iara Demartini | Fernanda Moura
Copywriter: Douglas Spernega
Sound Production: Canja
Art Director: Tarso Soares | Jonatan Cunha
Production: Asteroide
Content Director: Renata Longhi
Social Media: Carol Rocha | Pierre Arista
Functional Content / Revision: Eliane Arakaki | Renata Garcia | Ana Beatriz Faria | Ana Zolin
Motion: Wesley Martins | Vitor Goersch
Audio Direction: Lucas Sfair | Filipe Resende
Soundtrack: Levi Mynssen | Leonardo Lima
Sound Design: Pedro Osinski | Pedro Souza
Audio production assistant: Ana Flor | Guilherme Moreno
Production: Mariana Van Bylt
Executive Producer: Leonardo Brodsky
Directed by: Leonardo Scholz | Thiago Prestes
Editing and animation: Yago Ballarini | Leonardo Scholz
Color grading: Leonardo Scholz
Finishing: Leonardo Scholz
Post production: Leonardo Scholz
Graphic production: Paulo Espinoza | Jorge Gaglioni
Final Art and System: Ricardo Martinelli
Technology: Igor Almeida | Vincent Maschin | Eduardo Roberto | Mateus Wensch | Nayara HiltonUX / DesignIvan Ulrich | Mark Vianna | Tatiana Avila
CSO: Renata D'Avila
Planning: Renata D'Ávila | Contact Us | Uli OliveiraMidlandsLuciana Prado | Patricia Azevedo | Felipe Peres
BI / Analyticz: Insightz: Caroline Ferraz | Willian Zanette
CBO: Juliana Vilhena Nascimento
Business: Roberto Grosman | Gabriela Almeida
Projects: Karen Hada | Felipe Capalbo | Agnaldo Gonçalves
Marketing & PR Monica Gelbecke | Janaina Langsdorff
Client: Maria da Penha l Conceição de Maria | Claudia Fernanda
Synopsis:
Brazil is the fifth most violent country in the world for women, where, on a verage, a woman is physically or verbally assaulted every two seconds. On March 8, 2017, International Women's Day, one of the most respected Brazilian research institutes published a study on violence against women in the country. Surprisingly, there was very little media coverage on the subject: only two major news companies reported it. Brief + Objectives Our goal was to draw the media's attention to the data gathered by Datafolha Institute and to raise awareness to the frequency and the amount of violent assaults. In order to do so, we had a short-term action ahead of us and no media investment.