JACOMO: A ROMANCE PRINTED ON PERFUME SMELLING STRIPS

Credits & Description:

Category: Ambient: Bars, Restaurants & Stores, etc.

Advertiser: JACOMO

Product/Service: JACOME PERFUME

Agency: LEO BURNETT IBERIA

Executive Creative Director: Chacho Puebla

Creative Director: Renato Lopes/Erick Rosa

Copywriter: Erick Rosa

Art Director: Luciana Cani

Other Credits: Tura - Creative Advisor

Date of First Appearance: Mar 1 2010 12:00AM

Entrant Company: LEO BURNETT IBERIA, PORTUGAL



Description of Ambient execution

This idea was used as a relationship tool between Jacomo and opinion leaders in the media. And also with new and potential customers, such as store owners that would be willing to sell Jacomo and would be even more inclined once they saw the romance printed on perfume paper with a sample of the perfume.



English Translation of Main Headlines

Romeo and Juliet by William Shakespeare