| Caples Awards 2014 | ||
|---|---|---|
| Campaigns | Promotional/activation effort | Bronze |
| Other Media | Ambient/Guerrilla marketing | Silver |
This campaign makes a case for the return of the drive-in movie theater. With no budget to promote one of Spain’s most important film festivals, the Jameson Notodofilmfest took to the streets. Its Ephemeral Drive-In Cinema took place at stop lights, where nighttime drivers were treated to mini soft drinks and boxes of popcorn while a 30-second montage of past festival winners was played on an immense screen. Media and social buzz was boffo. A video re-enactment on YouTube got thousands of views and the campaign generated some 375,000 social shares.
Agency: SHACKLETON Madrid S.L.
Client: Jameson Notodofilmfest
Art & Creative Directors: Juan Silva
General Manager: Lucía Angulo
Audiovisual Director: Manuela Zamora
Agency Producer: Cristina Cortizas
General Manager Shackleton Buzz And Press: Elvis Santos