Jc Decaux Outdoor, Case study I Love Staro Rīga by Public Id Group
The Outdoor Advert titled I Love Staro Rīga
was done by Public Id Group advertising agency for Jc Decaux in Latvia. It was released in Nov 2015.
Jc Decaux: I Love Staro Rīga
Brand
Media
Released
November 2015
Posted
November 2015
Market
Industry
Agency
Awards:
| Golden Hammer 2016 | ||
|---|---|---|
| PR | Events | Diploma |
Credits & Description:
Entrant Agency: Public Id Group
Client: Jc Decaux Latvia
Brand: Jcdecaux Latvia
Product/service: Media, Ooh Placement
Release Date: 09.11.2015
Account Director: Tija Ezeriņa
During annual light festival “Riga Shines” we combined innovative technology, social media communication & PR tools to change people’s minds of how they see bus shelters, to present JCDecaux as innovative brand and create event for Riga citizens & guests. 7 bus shelters were turned in 7 different European cities, intriguing task & valuable prize added, to funnel masses we created appealing PR message - asking to declare their love to Riga city.