Jim Beam Outdoor WORLD'S LARGEST ESKY COOLER by The Works Sydney

WORLD'S LARGEST ESKY COOLER
The Outdoor Advert titled WORLD'S LARGEST ESKY COOLER was done by The Works Sydney advertising agency for Jim Beam in Australia. It was released in Nov 2012.
Advertising campaign for Jim Beam

Jim Beam: WORLD'S LARGEST ESKY COOLER

Brand
Jim Beam
Media
Outdoor
Released
November 2012
Posted
November 2012
Market
Australia
Industry
Whiskey
Agency
The Works Sydney
Photographer
Tristan Drummond
Art Director
Guy Patrick
Creative Director
Guy Patrick
Illustrator
Guy Patrick
Executive Creative Director
Paul Swann
Copywriter
Nathan Bilton
Typographer
Chris Dwyer
Account Supervisor
Lindsey Bugeja
Producer
Natalie Musico

Credits & Description:

Advertiser: BEAM AUSTRALIA
Agency: THE WORKS SYDNEY
Category: Special Build
Chief Creative Officer: Damian Pincus
Typographer: Chris Dwyer
Illustrator: Guy Patrick
Copywriter: Nathan Bilton
Advertiser's Supervisor: Ray Noble
Planner: Jon Holloway
Account Manager: Lindsey Bugeja
Account Supervisor: Lindsey Bugeja
Other Credits: Big Kahuna Imagineering (Model Makers)
Executive Creative Director: Paul Swann
Photographer: Tristan Drummond
Art Director: Guy Patrick
Creative Director: Guy Patrick
Producer: Natalie Musico

Ambient Execution Description
On Thursday 21st March 2013 Jim Beam, the world’s number one bourbon, continued their history-making trend by taking over Bondi Icebergs pool, transforming the Bondi icon into the world’s largest Esky® cooler.