Johannesburg Zoo: Panda

Credits & Description:

The Joburg Zoo offers night tours, where you are able to see animals that only come out at night. But most people think of the zoo as a day trip.
So how do you get families excited about visiting the zoo at night?
You let them discover the animals for themselves by designing a series of educational posters. We laser cut a bespoke, foldable design into each of the posters. By using your phone’s flashlight you could see what animals come out in the dark. Like the Lion, the Red Panda, the Eagle Owl
and the Wild Dog.
Instead of just being flat posters, they became a hands-on,
interactive experience. And because your phone was already in your hand, a simple call to action prompted you to book online.
Category: Entertainment & leisure
Client: Johannesburg Zoo
Agency: Y&R South Africa
Production: Burley Boys
Country: South Africa
Director: Daryl Burley
Chief Creative Officer: graham lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Creative Director: Jacques Shalom
Copywriter: Jason Murison
Art Director: Jac Sun
Art Director: Francois Botes
Art Director: Leon Curling-Hope
Production company: Burley Boys
Executive Producer: Daryl Burley
Agency Producer: Sonja Reichwein
Designer: Francois Botes
Designer: Jac Sun