Johannesburg Zoo Outdoor Wild Dog [alternative version] by Y&R Cape Town
![Wild Dog [alternative version]](https://fcdn.me/a10/908/johannesburg-zoo-wild-dog-cf4ba956f9b63e46ee1dd34378.jpg "Wild Dog [alternative version]")
Johannesburg Zoo: Wild Dog [alternative version]
Awards:
| The Loeries Awards 2015 | ||
|---|---|---|
| Communicaton Design | Creative Use of Paper - Type D | Bronze |
| Crafts - Print/Outdoor & Out Of Home | Illustration - Type C | Campaign Craft Certificate |
| Print Communication | Indoor Posters - Type A | Campaign Silver |
| Crafts - Print/Outdoor & Out Of Home | Art Direction - Type C | Campaign Craft Gold |
| D&AD Awards, 2016 | ||
| Graphic Design | Posters (Graphic Design) | Wood Pencil |
Credits & Description:
Title: Night Tours
Brand: Johannesburg Zoo
Product: Night Tours
Business sector: Entertainment/Sports/Leisure
Account Management: Itumeleng Tshimbane
Agency: Y&R SA
Agency Art Director: Jac Sun, Francois Botes, Leon Curling-Hope
Agency Producer: Sonja Reichwein
Brand Representative (Client): Letta Madlala
Chief Creative Officer: Graham Lang
Creative Director: Jacques Shalom, Bibi Lotter
Designer: Francois Botes
Executive Creative Director: Rui Alves
Illustrator: Francois Botes
Writer: Jason Murison
Most people think of the zoo as a day trip. So how do you get families excited about visiting the zoo at night? You let them discover the animals for themselves by designing a series of educational posters. We laser-cut a bespoke, foldable design into each of the posters. By using your phone’s flashlight you could see what animals come out in the dark. Like the lion, the red panda, the eagle owl and the wild dog. And because your phone was already in your hand, a simple call to action prompted you to book online.