KATIVO Outdoor SIX THOUSAND COLOURS by Tribu DDB Panama

SIX THOUSAND COLOURS
The Outdoor Advert titled SIX THOUSAND COLOURS was done by Tribu DDB Panama advertising agency for KATIVO in Costa Rica. It was released in Apr 2010.
Advertising campaign for KATIVO

KATIVO: SIX THOUSAND COLOURS

Brand
KATIVO
Media
Outdoor
Released
April 2010
Posted
April 2010
Market
Costa Rica
Industry
Paints, Paint Brushes, Adhesives, Business equipment & services, Corporate Image
Agency
Tribu DDB Panama
Art Director
Frank Fernandez
Creative Director
Rogelio Umaña.
Copywriter
Mauricio Arroyo
Executive Creative Director
Paula Guevara
Art Director
Joaquín Brenes
Account Supervisor
Leana Alvarez
Illustrator
Juan Pablo Ferreyra.
Producer
Pulse Live Media
Copywriter
Brayner Obando.
Producer
The Electric Factory

Credits & Description:

Category: Ambient: Digital Outdoor

Advertiser: KATIVO GROUP

Product/Service: PROTECTO PAINTS

Agency: TRIBU DDB

Executive Creative Director: Paula Guevara.

Creative Director: Rogelio Umaña.

Copywriter: Mauricio Arroyo/Brayner Obando.

Art Director: Joaquín Brenes/Frank Fernandez.

Account Manager: Diego García

Account Supervisor: Leana Alvarez.

Advertiser's Supervisor: Rafael Díaz.

Illustrator: Juan Pablo Ferreyra.

Producer: The Electric Factory/Pulse Live Media

Other Credits: Yamileth Oviedo/Carlos Loría/Esteban Miranda/Marcela Artavia/Roxana Víquez

Date of First Appearance: Apr 8 2010 12:00AM

Entrant Company: TRIBU DDB, Heredia, COSTA RICA



Description of Ambient execution

We created a web interface that captured color mentions from the twitter stream and changed the storefronts colors accordingly in real time via projection.

We also streamed the events via web so people could see live how their tweets affected the color and play along with other tweeters.

Using brand mentions through the "hashtag" #Protecto6000 (hashtags are words or phrases used to group topics on Twitter) we also triggered different color effects over the tweet.